Case Studies

Case Studies
A picture from our case study where we turned an unsustainable fashion subscription business into a sustainable one by pivoting into B2B

We document high quality, real model innovation, economic proofs, and strategic flips from 25+ years in scale systems and retail tech. Each case includes the problem, insight, proposed pivot, modeled impact, and reflection.

From Unsustainable Fashion Subscriptions to Uniform Rentals

We mathematically proved high-breadth/low-utilization models are structurally unsustainable. We flipped to low-breadth/high-depth uniforms — unlocking high-margin, recurring revenue with predictable demand and better utilization.

Read full case → (The Asset-Velocity Trap: Flipping Fast Fashion into a B2B Cash Machine)

Prime Prime: Inverting Subscription Churn

We exposed the structural flaw in high-commitment subscriptions: they punish best customers and subsidize worst, leading to 40–60% churn. We proposed the "Velocity Throttle" — a $10/month membership + $15 pay-as-you-go box fee that removed guilt from non-usage and throttled velocity to ~1.2 boxes/month. Modeled result: churn drop to 15%, positive contribution margin, and revenue crossover by month 6 with compounding growth.

Read full case → (The Velocity Throttle: Save a Subscription Model by Charging Less)

AI Derisking: A Voluntary Public Funding Mechanism

We analyzed how private AI funding creates concentrated risks and uneven prosperity. We proposed a voluntary tax checkoff (zero additional cost to taxpayers) as a parallel public lane for open research, safety, and citizen-visible benefits.

Read full case → (The Access Line to AI Prosperity: The Public Equity Model for the AI Boom)

More to Come

We continue documenting model flips, proofs, and pivots in retail tech, fintech, AI infrastructure, and beyond.

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Open to Collaboration

Facing a similar structural challenge? DM Prashant TR Rao on LinkedIn or book a complimentary 30-minute fit call to discuss.