What We Do
Rapid model innovation & strategic advisory
We flip business models, prove economic truths mathematically, and deliver viable strategies fast — especially in retail tech, circular economy, fintech/trading, AI infrastructure, and subscription/marketplace models.
Led by Prashant TR Rao — 25+ year distributed systems architect, former Yahoo pioneer (early Data/Cloud teams), leader of 150+ engineers, and founder/CEO of retailtrader.ai (bootstrapped to profitability in under 60 days) — with trusted collaborators in the US and India.
What sets us apart
- We engineer the type of systems at scale that shaped modern data paradigms (pre-Hadoop, pre-Kafka)
- We routinely turn insights into detailed, model-backed strategies in 1–2 hours under pressure
- We use inversion, lateral, asset/liability, and rapid viability models to see what others miss
- We combine deep technical execution with high-level business judgment
Explore Case Studies and Recent Thinking
Prime Prime: Inverting Subscription Churn
We identified 59–60% churn driven by high-commitment pricing. We proposed $5–$10/month membership + pay-as-you-go rentals + lifetime care — a low-friction model that could triple LTV and invert the revenue curve.
Read full case → (The Velocity Throttle: Save a Subscription Model by Charging Less)
From Unsustainable Fashion Subs to Uniform Rentals
We mathematically proved high-breadth/low-utilization models are structurally doomed. We flipped to low-breadth/high-depth uniforms — unlocking high-margin, recurring revenue with predictable demand.
Read full case →
View All Case Studies
Recent articles & thinking
Stay updated with our latest insights on subscription economics, AI derisking, and more.View Articles → (/articles/)
Open to collaboration
Facing a structural challenge or opportunity?
DM Prashant TR Rao on LinkedIn or book a complimentary 30-minute fit call.